How to Build Links for Bing vs. Google

How to Build Links for Bing vs. Google: The Differences Between the Two

There’s a lot of talk about backlinks these days. Google is continually making updates to the algorithm to remove spammy links, and Bing is making it easier for webmasters to rank websites they want to rank. It’s understandable that a lot of webmasters are wondering how to build links for Bing vs. Google. This article will take a look at the pros and cons of each, and then offer some tips for building links to whichever search engine you prefer.

Google vs. Bing the basics

First things first: What are they? A link is, at its most basic, a link that says you are “one of the best” in some given subject. These links are powerful because search engines reward the people who link to their sites in this way. For instance, someone who works in website design may write a blog about how to build a website. She might link to it in a forum on Photoshop, linking to the original post, as well as her blog.

She then links to a site that sells Photoshop brushes. As a result, she and the photographer she linked both get to rank well for web design. You can build this kind of link. Try a search on Bing for Photoshop brushes. You’ll get a lot of sites, but they will all be link farms (meaning they’re not really linking to the Photoshop brushes at all). Compared to Google handling over 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. So they know a thing or two when it comes to what sites are relevant to your search.

Want to learn more about the top search engines in the world? Read More.

Google and Bing are basically the same search engine. Both send out search queries to the web, and then display the results for searchers to peruse. Google is slightly better at filtering its results (which can only be done manually), but the two are very close in terms of overall performance.

There are lots of reasons to consider building links for Bing vs. Google, including Unique exposure to search engine results. Getting higher SERP rankings (their “picture of the day”) for more accurate keyword results. Increasing your search engine visibility. Getting more organic traffic from Google. The most important thing to remember is that Google and Bing are very similar search engines, so the opportunity for earning links is there for you.

First, let’s take a look at why Google vs. Bing links are so important. While Google is the world’s largest search engine, Bing is gaining ground on Google every day. Why is this? A lot of people think Google wins because it has the most website links and therefore the most authority on the web. But Google only has a monopoly on the search market, and their ranking is affected by many factors.

When it comes to search traffic, the top three sources of traffic are desktop websites, mobile websites, and social media websites. Desktop websites are another source of traffic, especially if they’re using Google Search.

Comparing tools between Google and Bing

There is no doubt that links are important for driving traffic and search engine visibility. Some people might say that it’s a futile effort, but then they don’t understand the potential or economics behind linking. I mean, who wouldn’t want to get some kind of return on their investment? What can you do about it?

When it comes to getting links, you can’t do much other than continuing to optimize your website and take every opportunity to link to others. Sometimes this means contacting fellow bloggers in the niche you’re targeting. Sometimes it means reaching out to a group of people in a given industry (a forum, etc.) and starting a thread or threading (a very specific forum where you have your own brand and network, just like this one) and start up a discussion.


I have been writing for Search Engine Journal for many years now, and I’ve been trying to figure out how to rank websites for both Google and Bing. Sometimes it feels like there’s a very fine line between which engine is best for your website. With the ever-changing algorithm from Google and Bing, it can be hard to know which way to go, but this article is going to offer some insight on how to build links for Bing vs. Google. Google: The Big Daddy of Search Engine Rankings Now that Google has been around for so long, we all know why they are the king of search engine rankings. Google is the largest search engine on the planet, with roughly a 90 percent share of the market. This is why they have the most link power of any search engine. How?

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