3 Three Reasons SEO is incredibly Valuable To Your Company

  1. 3 Reasons You Need To Be Doing SEO For Your Company Right Now
    1. Why SEO is important
    2. Why you need to be doing SEO
    3. Who should be running your SEO
    4. How to set up a proper SEO strategy
    5. Conclusion

3 Reasons You Need To Be Doing SEO For Your Company Right Now

The fact that we even need to convince you at this point that SEO is essential for the brand is slightly ridiculous. However here are three reasons why you should have a dedicated SEO manager for your online business. With the world going digital, businesses that do not invest in a digital presence will eventually go under. Stop thinking that your brand is different or that you never needed to before, times have changed and great businesses innovate.

Search engine optimization is not only essential for your online presence it is becoming increasingly more important for voice optimization. If your business is not being found on the first page of Google or any search engine for that matter you could be missing out on thousands of potential customers.

Dive Deeper: How to build links with Bing vs Google

Why SEO is important

SEO is extremely important because it is the only way to build up brand equity. The more well-known your brand is, the more successful you will be. As it gets easier for people to find and buy from you, you will get a higher search engine ranking. This is because more people will be leaving Google results to go directly to your company’s website.

How much do you need to do SEO? To put it simply, you need to do a lot of SEO. Google has over a hundred billion search queries every single day. If you can improve your ranking on Google, you can have a great impact on how much money you make every year. The more web traffic you can create to your website, the higher your conversion rates will be. It’s important to note that the costs of SEO can be quite high at times.

Learn More: What is SEO and Why Should Your Small Business Care

Why you need to be doing SEO

The first reason is simple. In 2017, Google introduced their inbound marketing tools which has resulted in an unprecedented decline in organic traffic. As more and more businesses invest in Google and do not keep up to date on SEO best practices, they will pay the price in traffic.

The second is that with all of the technology available, everything is about to change. The five most popular websites in the world, YouTube, Facebook, Instagram, Pinterest and Reddit, all offer very different and unique engagement experiences. With this ever growing digital footprint businesses must ensure that their marketing messages are maximized and reach their audience with SEO.

Where to Start: What is an SEO Audit?

Who should be running your SEO

While this is by no means a catch all, it is probably best to hire someone with in-depth experience and training in SEO, marketing and online business. All too often I have worked with small business owners that do not know what they are doing. They’ve spent some time learning SEO basics but are still using the same old tactics of keyword stuffing and meaningless backlink bait which are old school methods and completely counterproductive.

All too often I have seen a business owner spend their own time coming up with the company name and logo before doing any research into SEO, so I would not recommend that approach. You are making more of an investment when you hire an SEO consultant, so take time to find one with a track record of success.

Understanding SEO: Smart, Logical and Conscious Decisions About SEO

How to set up a proper SEO strategy

To set up a proper SEO strategy there are five main key things to consider: 1. Audience The first thing you need to consider is who your customers are and what you offer to them. Every business has a customer base that is made up of multiple different types of people. Every customer is different and they all want something different from your brand.

Finding out what your customers want and engaging with them is key to creating a successful SEO strategy. 2. Keywords Keywords are the key to all search marketing. The stronger and more specific your keywords are the higher the chance that you will rank for a certain search phrase, therefore, ranking higher in search results.

SEO Strategies: Artificial Intelligence & SEO: 5 Strategies You Need to Follow

Conclusion

When you consider all of the benefits that SEO can bring to your business, you will not want to let it slip away. From ROI, to improving your conversion rates, SEO can be transformative. Before you roll your eyes and decide that SEO is too complex and too technical for you, please bear in mind that: SEO is a cost efficient solution to help you get more customers online A dedicated SEO manager can lead your team in the right direction.

This strategy can be used for every aspect of your business, even your core products Of course, SEO is not going to get rid of your bad habits, or be a silver bullet for you. However, it can help you make a better profit, improve your conversion rates and ultimately improve the customer experience for your customers.

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Las Vegas Web Design Made Affordable

  1. Five Ways We Enhance Your Business
  2. Las Vegas Web Design That Works
    1. 1.Defining Your Target Customer
    2. 2. Developing A Great Website
    3. 3. Create Content Grow Your Brand
    4. 4. Change Your Websites Oil (Manage)
    5. 5. Trail and Error Improving Your Website
  3. Las Vegas Web Design Services

Finding an affordable, reliable and trustworthy Las Vegas web design company can be a challenge. If you have stumbled upon this artcile you are probably in search of a web developer that can help you redesign your current website. You want to work with a web developer in person, possibly you had a bad experience in the past or you just feel more comfortable with someone that you can get a hold of and that understands the company’s vision.

You have tried to build your company website on your own, using website builders like Weebly, Wix, and Squarespace only to realize you need more than just a beautiful website to gain traffic and grow your business. The same way we are able to describe you to the tee is the same way your business should be able to grab its customers. Just as you have found this article at top of search engines we can help you grow your businesses website and search engine optimization strategy to achieve organic search results.

In this article, I will show you how Smg. SEO Made Great can assist you with not only redesigning your website but your brand. Your website is a tool and a resource that shows the world who you are and what you do. If your website does not accurately represent your business and brand message, you’re in luck. Why luck you ask? you now have the opportunity to work with a Las Vegas Web Design Agency that will take your business to the next level. We have numerous testimonies of happy partners that you can review later to validate our great results.

Five Ways We Enhance Your Business

Smg. focuses on establishing, developing, growing, managing and improving your business’s digital presence. We establish your brand by defining your target customer. From there we develop your brand on a cloud hosting platform with top tier industry WordPress web design standards. After your business has a rock-solid foundation we begin the process of growing your business taking it to the next level. Once we have established your search engine ranking, we continue to manage, monitor and maintain your digital presence.

Now let’s dive deeper into these areas so you can see the bigger picture.

Las Vegas Web Design That Works

If you are not growing, you are not making money. In order to grow you need more customers to know about your brand. If your customer base cannot find you in search engine results you are solely relying on word of mouth. Word of mouth marketing is highly affective if you have a phenomenal product, consistency, quality and longevity. Whether you are a new player in the game, or looking for a competitive edge you need more than just a web design agency in Las Vegas. You need search engine optimization which is the process of building links, trustworthiness and product authority within your niche.

Now, I should mention that this process works for a small business that is growing that have begun to start taking their digital presence more seriously. Yes, of course as your business grows some these tactics and process may not be relevant or not be in the order of importance when you are dealing with millions of views per month on your website.

1.Defining Your Target Customer

Defining your customer is the first step in establishing your brand and the process of building a more effective website that will attract the right customers to your business. This is one of the most common mistakes business owners make. Your style is not your customers, what you like is not always what your clients like. Are your clients young, middle-aged or elderly? Do your clients prefer the finer things in life or are they money conscious? What does your customer also need to be successful, where do they spend most of their time?

These are customer characteristics you need to consider when building a website. This should also be considered when designing your logo.

2. Developing A Great Website

Does your website load fast, do you have current industry standard security? When was the last time your website’s code was validated or updated? These are things you should think about when redesigning or building a website. We develop our website using the content management platform WordPress which give you full control to embed enterprise features to enhance your brand.

A solid website foundation is a glue that your business needs to take it to the next level. So often do business owners have the miss conception that once a website is up to that it. This is actually great news for us because this means less competition, simply put we still live in times where ranking for certain keywords is still possible. This, however, will never happen for you if you do not have a current, fast and updated website. Your website must be fully functional and optimized for search engines.

3. Create Content Grow Your Brand

A stagnant website will never outrank a business that is consistent on social media and keeping their blog current. Even if your organization does not have the resources to consistently blog or perform other forms of marketing you need to find a way. Guess what your competitors are saying the same, so it’s going to come down to who wants it more. When you work with our Las Vegas Web Design team we help you stay competitive and up to date.

4. Change Your Websites Oil (Manage)

Think of your business website as a car, your car’s tires tread becomes worn, the oil needs to be changed every three months, tunes up every 50,000 miles. We maintain our cars more than we do our websites, Website is the next step in competing with your competitors. Maintained website rank higher in search engines, higher rankings in search engines means more clients.

Again I run into many business owners that tell me that they don’t need all of those extra “things” just a website. I can’t help but laugh because that is so far from the truth. Again this is always great to hear because this means I can work with their competitors and we will eventually outrank them. If you have not realized by now search engine optimization is also time sensitive the sooner you start the better. With so many business owners still not understanding the power of search engine optimization means there are huge opportunities to be had.

5. Trail and Error Improving Your Website

Nothing is perfect, we can only work towards perfection. We focus on making a website great, we manage your website hosting, your security, and have plans for assisting you with optimizing your WordPress website. A search engine strategy that works for business (A) may not be the same for business (B). When you partner with Smg. we continuously work to improve the plan and help your business grow in Las Vegas.

Las Vegas Web Design Services

We offer Website Web Development, Search Engine Optimization, Website Hosting, and Website Management. If you have made this far down the page, give us a call and find out how we can help you gain more customers.

No matter your budget we can find a solution for you that reflects your budget.