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What is Voice Search Optimization and How to Get Started
You may not know it, but you’re already a Voice Search Optimization pro. When you say “hey Siri, what’s the weather tomorrow?” or “Alexa, what’s on my calendar for today?” you’re using voice search optimization. What is voice search optimization, you ask? Simply put, it’s optimizing your content to rank in the top results for voice searches. And the good news is, it’s easy once you know-how. Read on to learn more about voice search optimization and how to optimize your content for voice search:
What is Voice Search Optimization?
Voice Search Optimization is the process of converting text into spoken answers and ultimately making the best answer to that question appear in the top search results on Google and other search engines. For example, “Call me now” might convert to “Call me on my iPhone,” and “Call my friend” might convert to “Call my best friend on his cell phone.” It’s natural for us to use search engines like Google and Amazon to find information.
Who is Doing Voice Search Optimization?
Want to optimize for voice search, but aren’t sure what that entails? According to Smashing Magazine, the Google Assistant is one of the more successful platforms for voice search optimization. The Google Assistant has an excellent understanding of English, and is naturally accurate and, thanks to machine learning, more intelligent over time. On a conversational level, it’s a powerful tool. To increase your rankings in the voice search results, your content needs to have four elements: 1) User intent A study done by VoiceLabs found that over one-third of mobile searches are for help, assistance, or knowledge. People want to know the answer to basic questions. Knowing that, think about how you can incorporate knowledge and/or how to information into your content.
Why is Voice Search Optimization Important?
People are spending more time on the internet and on mobile devices. And that means we need to optimize our websites and content to be discoverable across search engines. According to Cisco, voice search use is on the rise. Nearly 50% of global consumers will use a voice-activated assistant like Alexa or Siri in the next five years. In fact, 38% of American adults use voice search as part of their regular daily tasks. And that number is only expected to increase. What are the Benefits of Voice Search Optimization? Easier for consumers to find. Voice search is not only a way to find information, it’s a way to communicate with your audience. So, when you optimize your content for search engines, you’re ensuring that consumers can find what they need faster and easier than ever before.
How to do Voice Search Optimization
Search engines like Google, Bing, and others use voice search engines to pick up queries from users when they use mobile devices like phones or tablets. In other words, when you say a phrase like “weather tomorrow,” the voice search engine looks up that phrase in its database to find results that include that phrase. If there’s nothing in the database, it doesn’t search for that phrase at all. As a result, if you have a lot of relevant content for that query, your content will show up. Or if you don’t, it won’t. That’s the idea. And it’s something any SEO pro can achieve. How to Google in the Voice Search Engine So, let’s talk about how to Google on a voice search engine. Using Google to do a voice search is easy, because it’s the one of the most popular search engines on the planet.
In a world where search engines have been hardwired into nearly every product and service that we use, the fact that so many people are looking to voice search for their information shows that search engines are a viable option. Voice search offers huge potential for businesses, and it’s time you started capitalizing on it.
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