Solid Websites For Serious Musicians

  1. Why A Solid Website Is So Important For Musicians And Artists
    1. Why a Solid Website Is So Important For Musicians And Artists
    2. What Makes A Solid Website?
    3. Designing Your Own Site
    4. Examples of Solid Websites for Musicians
    5. Conclusion

Why A Solid Website Is So Important For Musicians And Artists

You’ve got your guitar, you’ve got your amp, you’ve got your speakers. You may even have a whole studio set up. But what about your website? Creating a website is a lot more than just slapping up a few words and pictures onto a page. A good website is also an essential marketing tool. If you want to be taken seriously as a musician, you need a website that can showcase your talent and help you connect with your audience. And that’s why we’ve compiled this list of solid, professional websites for musicians.

Why a Solid Website Is So Important For Musicians And Artists

You’ve got your guitar, you’ve got your amp, you’ve got your speakers. You may even have a whole studio set up. But what about your website? Creating a website is a lot more than just slapping up a few words and pictures onto a page. A good website is also an essential marketing tool. If you want to be taken seriously as a musician, you need a website that can showcase your talent and help you connect with your audience. And that’s why we’ve compiled this list of solid, professional websites for musicians. Website Responsiveness First of all, you need a website that’s responsive. If you go to a website that’s not responsive, the website will not look good on the mobile devices we all use. Don’t waste your time trying to make your website work on every screen your audience might use.

What Makes A Solid Website?

Before you start building your website, you need to think about the essentials. These are the things that will ensure that the site is up and running smoothly from day one, and will continue to serve you well even after you’ve released your first album or gigged your first show: Think about how you’re going to present yourself. In the music business, the best way to stand out is with a slick design. Look for a good balance of basic colors and clean design that’s easy to navigate through. Creating a good website design doesn’t mean that you need to reinvent the wheel, but try to incorporate your own signature touch. Do you love terra cotta? Or the color purple? Are your bands or social media handles on display? Understand your target audience. Who are you trying to reach?

Designing Your Own Site

If you want to get serious about your music, you’ll want to invest in a professional web designer to build and launch your site. That’s because, unless you’re exceptionally creative, there’s only so much you can do on your own. A website is no different than any other creative project. The creative process doesn’t just happen. It needs to be planned, developed, and completed. And that’s where professional websites can help. As you work with a designer to put together your site, you’ll learn new skills, like designing, coding, and most importantly, SEO, which is one of the keys to creating a successful and engaging website. Depending on your individual needs, you can choose to build your site yourself or hire a professional web designer.

Examples of Solid Websites for Musicians

We’ve got plenty of great examples of music related websites here, so you’ll have plenty of options to choose from. However, this doesn’t mean you can get by with using a site that’s a couple of years old or barely updating. As you’ll see, there are plenty of sites out there that are set up like they’re ready to go to market and are well over a year old. With these two exceptions, the websites in this list are all great examples of perfectly-designed, informative websites that help you market your work and perform well on Google. If you want to learn more about the pros and cons of each of these websites, read on.

Conclusion

Creating a website is something musicians, artists, and just about anyone who needs to promote their business need to do. A website is a smart way to take control of your digital reputation and show people exactly who you are. Don’t believe us? Take a look at these top websites for musicians to see for yourself.

Why Small Business Owners Need An Official Company Email

Whether you are a small business or an established organization, you cannot thrive in this competitive world without getting a company email. Do you need to gain the trust of your customers? A company email is an essential part of your company as it shows professionalism and credibility. It also proves to the entire world that you are running an established company.

Most customers believe that a company that uses a branded email is more credible as opposed to a company that uses a free email account. So whether you are just starting out a Las Vegas small business, you have a growing medium-sized business or an established organization, you need a company email.

Don’t think twice when it comes to parting ways with some dollars to get an email for your company because you are not going to regret it. Think about how a branded company email is going to help your company build its credibility and gain more customers as a result.

G-Suite helps you create a company email that will improve your work with several benefits within a single package. With G Suite, you get a custom domain email that matches your company email domain name to your company website.

What’s so exciting about it is that you will be able to use it anywhere anytime since it works seamlessly with your computer, tablet or phone. G Suite will transform your business into a more convenient enterprise which you can operate anywhere anytime.

In just one package, G Suite gets you additional benefits with your company email such as Google calendar, Google contacts, and hangouts among others. All the additional benefits are free tools that will help organize your business and help it look professional. G Suite is easy to use and saves you a lot of time and effort.

So, before you start questioning why you need to part with some dollars to get G Suite services, there are several free email options such as Gmail, Yahoo mail or FastMail, you should think about what your business needs to thrive. Go through the following benefits that G Suite will bring for your business and see if your company needs them.

Collaboration

When you are running a medium size to a large company, there is probably a time when you need to send an email to several people at a time. G Suite simplifies your work by creating a group email address. You simply get a group of people and assign them a single email.

Whenever one person in the group sends an email to the individual account, the entire group members will be able to get the email at the same time. The work is made simple hence you don’t have to forward a single email to several people.

When you have more than one offices to run, G Suite helps you run everything remotely by syncing information. This also means that both employees and management should be able to view all their documents at any time anywhere with any device such as phone, tablet or a computer. To add on that, they can access important information even without internet connection since G Suite also supports offline access.

Security

G-suite uses a 2-step verification system to authorize user access to the account. Whenever a user logs into the account from an unknown device, Google sends a verification message to the user. The user then enters the text code and this ensures only the verified user can access the G Suite account.

G Suite also offers a tie in with Android and Google Chromebooks if your business relies on them. Additionally, if your employees use Android phones owned by the company, G Suite can remotely reset the device or prevent it from being used by anyone else in case it gets lost. It does this by providing security and administration tools that ensure your device is fully protected.

Document sharing

With G Suite account, you can easily share documents with your employees from anywhere. It also enables group editing where several editors can work on a single document at the same time. Users can edit the office files without needing Office Software. After a user has completed editing, they can again choose the file and download it back to office format. The process will save you time and effort and also motivates your employees.

It is simple to use

With G Suite account, you don’t need any technical expertise to find your way through. With just a single login, you get access to the entire suite. All users can share information and collaborate with their colleagues without any difficulties. Email organization is also made easy in that you can easily archive your messages in the clouds.

24/7 Live Support

Whenever you need any help with G Suite live support is always there 24/7 to answer all calls and emails instantly. You can also go online and find answers to all your queries through the G Suite online support.

With all the benefits that G Suite will bring to your business, you should create an account as soon as possible. Whether you operate a business or just a frequent email user, the team at SMG is here to help you get a G Suite account.

As SEO Experts in Las Vegas, we are here to take you through all you need to know to set up your G Suite account. Creating a G Suite account goes through very simple steps which include, choosing and purchasing a domain name, creating a password, agreeing to G Suite terms and conditions and finally starting to use your G Suite account. SMG will be here to help you set up your G Suite account if you need any help.

If you have read all the benefits and is convinced that your business indeed needs G Suite, then SEO Made Great team recommends that you take the necessary steps to set up your G Suite account. To get started with G Suite account follow all the required steps and watch your business grow with all the benefits that G Suite is going to bring.

10 Things Every Small Business Needs

Though getting a small business off the ground is not easy, it can be a thoroughly rewarding experience if you manage to. You will have to contend with issues such as breaking into a new market, winning customer show probably have better options, crushing competition and thriving in dynamic market conditions. There are a few things that a small business needs to survive and turn in profits, but it can all be summed into one; adopt digital technology.

Business technology does not necessarily mean modern robotics. Small mobile and web applications can give you the tech advantage that you need for growth. From marketing software, customer relations to employee management, business tech solutions can enable smooth operations, seamless communication and connect businesses to the right customers.

1. A roadmap to success

You will get to see an overall picture when you have a business plan that outlines the route your business wants to take with projected milestones and revenues. A business plan can be the benchmark for your strategies when it comes to product development, marketing, and cost-cutting.

For a laser-like strategic focus, business plans can help your new venture to stick to its target market and bring out the desirable unique identities that customers will fall in love with. By following the clear roadmap of your business, you will be able to keep track of progress or regress to allocate time and resources to areas of need.

Change is inevitable even when you have a business plan. Just like the weather, your small business will change over time as it adapts in the environment and grows. Even in the face of drastic changes, with a business plan, you will still get to be in the driver’s seat of your business.

Automated business plans are living plans that will enable your business to reach the next level of growth. SBA’s business plan tool is an example of a powerful tool with which you can create fantastic business plans even without having an MBA. Once you log in using your password, you can create, update and save your business plan in PDF document format. And there is step by step guide, so all you have to do is fill in the information.

2. A compelling mission and vision

Just like a ship can operate without a radar, your business needs a real purpose and insight to help steer it in the right direction. Companies that work in here and now often spend more time surviving than thriving. Successful entrepreneurs understand that looking forward towards a mission and vision helps to drive growth.

Think of the mission and vision as a strong foundation or blueprint for success. Start by thinking of the horizons you would like your business to reach and its impact on the community. The mission statement should be able to communicate the purpose of your business, your ethics, how you operate, make decisions and interact with customers and members of staff. See an example of our mission and vision statement below.

Small Business Needs

A business mission and vision answer critical questions such as why you chose that particular line of business, who your customers are, how you relate with customers and employees, what sets you apart from the competition, and what you want your legacy to be.

3. A logo and color scheme for your brand identity

Logos form the backbone of business branding. Think of it as a graphic seal of ownership- an incorruptible identity. When you get the best designer’s however, your business logo will do you one better – it will summarize your business in one symbol or typographic. When they look at your logo, people will get to understand your business at the drop of a hat.

Brand identity also goes beyond logos and insignias. It is a collection of all the visible elements that are unique to your business. Color schemes come in handy to reinforce your brand identity and distinguish it from the rest in the industry. At Smg. we can assist with your logo creation and so much more.

Many small businesses suffer misrepresentation, misunderstanding or misconception in the market due to inconsistent branding. For an edge in the market, it is essential to keep the brand as consistent as possible. You can quickly do that by seeking the services of a professional branding.

It is easy for your business to achieve awareness with a consistent brand. Once customers see your brand elements, they will have immediately recognized the unique products and services you have on offer.

Branding serves to smoothly introduce your new products and services into the market, sliding past colliding messages from competitors. To attract the best customers and kill competition, you have no option but to invest in a nice logo and color schemes.

Color schemes can be made using adobe color wheel. If you have a specific theme you had in mind, you can easily import the color to the color wheel.

4. A properly maintained website with reliable hosting

It is a digital awakening that businesses have to adapt to- consumers have shifted to making online purchases. Studies show that- customer visits to physical stores has been declining increasingly. Many companies are in fast closing stores to focus mainly on e-commerce.

Small businesses need websites, if not for e-commerce then for brand communication. You can choose to either go online or go underwater in the face of competition. With a proper website, you can manage to create a favorable brand and increase the top of mind awareness among your customers.

Your website should address consumer needs when it comes to convenience and instantaneousness. As they say, content is king. Provide relevant and useful information that can help customers to live better lives, be safe from danger or save money.

An updated and well-maintained website will boost interactivity between users and your brand. At Smg.we specialize in building mobile-friendly websites for small businesses in Las Vegas. Our web development is inspired by the art of brand storytelling. We make use of digital graphics 3D web designs that increase user interactivity and brand favorability online.

We also offer stable web hosting for small businesses, both regarding servers and network connections. We are a reliable and high performing web hosts that will provide your website the speed and security it needs. Smg. will monitor your site uptime and send the reports to you on a monthly basis. We are available; 24-7 through phone, email, and chat to answer all questions you might have.

5. A business email platform

Companies with more significant revenues subscribe to Microsoft service, while Google caters for a substantial percentage of small businesses. GSuite comes with Gmail, Google Calendar, Google Docs, Google Slides, Google Drive and much more. The advantage with the GSuite is user-friendliness. If you know your way around the free GSuite, it will be much easier to get the most out of your google cloud email for business.

GSuite for business enables users to read and create messages even when offline. At a monthly fee of $ 5 per person per month, small businesses can get 30 GB of storage for Gmail and Google Drive. You will be able to send emails from your business web address, get 24-hour support, data migration and admin controls. At Smg. we are huge advocates of Google and all the tools that they offer. Read our blog post on why every small business needs an official email here if you want to learn more about Gsuite. Get 20% off your first year by using promo code 9AW7P7LLNTQM9QN .

Outlook also does offer businesses an opportunity to have several email accounts in one platform. It supports emails for Outlook (with a 50GB storage space) and, Hotmail, Live and MSN all on one platform. You can make a one-time purchase of the Office 2016 at $229 for the Office Home and Business; and $399 for Office Professional. It comes with word, Excel, PowerPoint, OneNote and Outlook 2016 while the professional one also includes Publisher and Access. There is also a subscription option where businesses owners can pay $70 per year.

6. An email marketing provider

For small businesses that want to have a bite of the bigger market share, email marketing is a no-brainer. Since email marketing is a time-consuming process, young startups can subscribe to services such as MailChimp to expand their customer base, push brand awareness and increase revenue. Email, marketing is a type of direct marketing. It empowers you to personalize your brand message to specific customers. Small businesses can be able to carry out customer segmentation in categories such as new customers, existing customers, loyal customers, and potential customers. These groups require different messages and promotions.

The good thing with email marketing is that you are sending messages to consumers who have signed up to receive them. You have higher chances of success with this form of marketing than any other. You can create engagements that last, and achieve higher conversion rates. You can also use the app’s analytic tools to understand your audience and create messages that appeal the most to them.

7. Stylish business cards

When it is time for you to stop desktop marketing and step out into the real world, business cards are a must-have tool. Think of it as an easy form of marketing. When you are out there networking, having coffee with your friends or meeting with strangers all you have to do at the end of a conversation is to give them your business card. That simple act of contact exchanging can push your business’s brand awareness to the next level.

A business card should contain a short description of what your business does, physical address, contacts, and a web address. But what can make a business card to be exciting and inspiring? You guessed right- it is the design. The biggest question, however, is how do you keep your brand colors consistent and still manage to come up with an attractive business card. Vista Print has all the answers.

8. Marketing budgets

What ails many young businesses is the failure to plan when it comes to marketing. If you analyze many failing firms you will find that they have one thing in common- they don’t have a marketing budget.

Marketing can seem like a costly undertaking, but without it, your account will remain in the red. Luckily, with digital technology today, you can cut costs with various forms of internet marketing such as search engine optimization, Email marketing, social media marketing, and influencer management.

A marketing budget helps to control the marketing expenses, allow the right resources to each strategy and project revenues. Your marketing team will also be better able to coordinate their different activities towards the same goal – increasing revenue. You can use google sheets to create a simple marketing budget.

9. Active social media accounts

Social media is an unavoidable component of business today- it is what your business needs to go viral. There are many perks to having active social media pages and accounts for your business. For starters, you get to take advantage of platforms like Facebook, LinkedIn, and Twitter to expand your reach. But what is more rewarding with social media for business is the increased engagement levels.

Potential customers can interact in real time with your brand messages. They can share with their friends and help to amplify your brand awareness. You can also take the opportunity to be part of their lives, to show that you care with customized products and services for their special days like birthdays, graduations and weddings.

When you get active on social media, you will be doing your website a big favor. Search engines, for instance, Google and Bing consider your social media traffic in the ranking of search results.

10. A Customer Relationship Management Software

A CRM system lets you manage your existing customers, win back former customers and find new ones. Essentially, what CRM does is collect, analyze and manage customer data in a way that you can quickly mine insights from it.

CRMs are profitable both for big and small business ventures. By obtaining useful information on the levels of customer satisfaction, you can use strategies to improve the situation and treat them better than the competition. You will be able to decrease customer agitation when you streamline customer service operations. Better customer service will lead to brand loyalty and increased revenues. CRM also helps with upselling, internal communication and marketing. Take advantage of platforms like Capsule which is free to start. Others include Salesforce and SugarCRM.

The market is full of monopolies and upcoming businesses. All that competition and barriers can suffocate your small business even before it sees the light of day. Hope lies in business technology. Arm yourself with the tips mentioned above to facilitate survival and growth for your business.

Top Three IDX Solutions For Real Estate Brokers MLS Listing

Real estate is a complex industry. With so many moving parts, it can get difficult for real estate brokers to manage their services. Reliable real estate software that can ease the functioning of real estate brokers and others in the real estate industry is the order of the day.

Enter MLS or Multiple Listing Service, a suite of services that allow brokers to make contractual offers. It facilitates better networking amongst other brokers as well. In case you were wondering, here are the top three MLS listing software for 2018.

Diverse Solutions

Diverse Solutions boasts of having the largest MLS coverage in the US. The main highlight of the service is its impressive 700+ IDX feeds that are continuously growing, along with the provision of industry-leading MLS platform. Diverse Solutions offers a free trial for their WordPress IDX, but you are going to need the right combination of SEO solutions to really capture leads and close deals.

This is where the services of SMG can help with its ability to create functional websites on MLS platforms. Diverse Solutions is currently offering two service packages WordPress IDX and Mapping IDX. WordPress IDX is available in two monthly packages

  • Basic Package -$39/ month
  • Pro Package – $69/ month
  • Mapping IDX – $109 / month($999/year)

While the WordPress IDX package is only compatible with WordPress, the Mapping IDX package is compatible with all websites. The best part is, free trials are available for both packages.

IDX Broker

IDX Broker is another custom IDX service provider that allows real estate brokers to search an extensive list of properties. According to the team behind IDX Broker, the service has been designed to collect, maintain and organize local MLS listings, so that real estate brokers are able to display all MLS properties on their real estate website.

The main selling point with IDX Broker Lite is that it allows more out-of-the-box widgets, with unlimited map results. While in the IDX Broker Platinum package, users will get to take advantage of more powerful saved linked functionality and the ability to customize the email signature as shown in the property update emails of your leads.IDX Broker offers two packages:

  • IDX Broker Lite – $39.00/month
  • IDX Broker Platinum – $59.99/month

iHomefinder

iHomefinder is a leading provider of real estate search technology, using Internet Data Exchange, which enables it to power thousands of real estate websites. Apart from its MLS system for real estate professionals, iHomefinder also offers technical compliance and consulting services to marketing companies who are in search of real estate listing data in the US and Canada.

The service allows local real estate brokers to implement a custom design and public interface on their existing IDX website, providing real estate brokers with the ability to showcase their brand and attract more clients. There’s also a bulk data API that allows brokers to get instant access to a complete set of listing data from their MLS system. iHomefinder offers multiple packages for its clients which include;

  • OmniPress Pro Agent – $49.95/month
  • OmniPress Power Agent – $59.95/month
  • OmniPress MarketBoost with Eureka Search – $99.95/month
  • OmniPress MarketBoost Prime with Eureka Search – $144.95/month

Setup is free for the first three packages.

Ending Note

It’s important for websites running MLS software to have a monthly maintenance package to ensure their websites remains online. If you are looking to integrate MLS software with a new or existing website, then Smg. SEO Made Great is the right company for the job. To find out more details visit SEOmadegreat.com. We have experience working with all three MLS platforms. If you are a real estate broker in need of MLS listings in las vegas,

Top Five CRMS For Start Ups

Your business needs to manage contacts and relationships with clients properly. You could use spreadsheets to manage essential customer data, but that is slowly becoming outdated and arduous. If you have a small sized business, then you need to go full throttle, and this means investing appropriately in your business to scale your customers.

What can help small and medium-sized businesses get a leap in the market is a CRM software solution. It is therefore essential to search the market and find a CRM software that aligns to your businesses’ objectives, missions, and visions. You may be thinking what does CRM stand for? CRM stands for Customer Relationship Management.

The first thing is to consider if you are ready to invest in CRM software and if you want your business to be successful, then you need to invest in it. There are, however, a number of factors that you will need to consider before making your selection, and these include:

Cost

Determining the cost of CRM software to invest in is significant, and you will need to be frugal when it comes to this. You should invest in CRM software that will bring returns to your companies and achieve the ultimate goals of creating contacts.

Simplicity

Simple CRM software is one that does not require a lot of time in processing and training. This will make your work easier and make your team adapt as fast as possible. Some CRM’s come with a built-in tutorial to make onboarding easier.

Insights

Another consideration that you have to keep in mind is the capability of the CRM software’s ability to analyze customers, grow and regain. As well as can this data be imported or exported easily.

Type of data

Your chosen software should also take into account the type of data you want to track, and this will determine whether you need a CRM software that comes with an excellent integration system or not.

Stability

You should view your CRM software as a rock that provides consistency to ensure more and better contact creation.

Security

When working with sales pipeline, security should be at the top of your mind as you will need to protect your customers’ data. You are way better-choosing software that defines the access control of users especially if you are to go with SaaS web CRM software.

Now let’s delve into the best five CRM’s you can use to ease workflow and revolutionize your marketing.

1. Capsule

Beyond keeping tabs with your customers, it is also vital to maintain a close relationship with suppliers, team members, and the media. For that reason, you need a CRM that correctly sorts out contacts in all of these categories. Capsule thrives on this specialty.

You can sort contacts into records that represent the different relationships within and outside the organization. You can then clearly see your communication history with each person at the top of the page. The capsule also comes with a great feature that enables you to protect your customers.

2. Hubspot

Hubspot is a free yet extraordinary CRM. This new CRM tool is made by a team that is reputable for reliable marketing automation solutions. You can use Hubspot with its complimentary professional marketing services, or just as a free standalone CRM.

Hubspot is an innovative CRM such that upon feeding its contact information like phone number or email, the platform automatically locates and allocates other data relevant to your contacts. The relevant information is fished from the web and other databases on the network. You can format and rearrange the contact lists to look any way you want. Hubspot can work effectively for any B2B or B2C type of business.

3. Insighlty

If you are seeking more power and flexibility with a CRM tool, try Insighlty. It has a similar and straightforward interface to Google Contacts. Insighlty operates in integration with Google, and its design and user-friendliness resemble Google Apps. You can bet top dollar that this CRM will also be readily compatible with all other applications.

Insighlty can discover your contacts and organization profiles, LinkedIn data and match that with messages, notes, and assignments. You can also manage tasks, create reports and do so much more on this CRM tool.

4. Clinch Pad

Clinch Pad is an advanced CRM application which focuses on relationships rather than contacts. Clinch pad is focused on smoothing your business pipeline through a visual interface. This CRM is ideal for business that needs an easy to use solution for creating and following leads.

Clinch Pad is as basic and straightforward as spreadsheets, yet it offers unique advantages by taking a collective approach in contact and relationships management. Clinch Pad is what you need if your organization has outgrown spreadsheets with regards to following business leads.

5. Vtiger Reference

The right CRM should help you manage your contacts, discover new leads, and close deals. Vtiger is the CRM that will enable you to communicate with your new clients properly. This CRM does everything from lead generation to lead nurturing.

Vtiger will manage your contacts like a contact-centered CRM, but again it also features a shared email inbox for your group to team up on all operations. Depending on your requirements, you can easily incorporate a framework for designing client messages, compiling reports and sharing essential documents so that clients can access self-care. Vtiger is also a CRM that’ll enable you to track every little detail about clients and employees, keeping all communication in one place.

Final thoughts

Managing the data that stream into your company is significant and can have a positive impact on your company. There is no dispute to the advantages of having a reliable CRM application. CRM can distinguish your business from that of your other competitors. Working with a company that can effectively design as well as provides you with the best customer relationship management solutions can also make your company stand out well.

With its simple and transparent pricing, Smg can effectively elevate your business and organization by not only making you reach your own customer but also making you stand out in your business perfectly. If you plan on scaling your customers and increasing your sales, then SEO Made Great is the right place for you. We are SEO Experts in Las Vegas but are able to assist any organization on a national level.

Top Three Social Media Management Software Applications

Top Three Social Management Software for Small Businesses

It is becoming increasingly vital for businesses to maintain a strong online presence. There is no better way for businesses and brands to achieve this than by being active on social media. For small businesses, finding the time or the funds to hire full-time social media managers might not be a feasible option, which is why it is necessary to consider using social management software.

Aside from bringing automation to what is the most crucial way to meet customer engagement demands, social management software offers tools to help businesses come up with captivating content, monitor ads (both yours and your competitors’), and create a constant stream of content to help your business establish a respectable online presence.
With that in mind, we have sifted through several options and selected three of the best social management software for small businesses.

1. Buffer

The buffer is one of the more popular social media tools you’ll find out there. It allows you to quickly post content simultaneously on multiple sites—Facebook, Twitter, Integra, Google Plus, and LinkedIn—with a single click. What’s more, you can schedule posts ahead of time, a feature that small businesses find convenient because it allows them to allocate enough time for content creation.

With Buffer, you can schedule content to be posted periodically throughout the day. This �staggering’ of posts ensures your social media pages are constantly updated even when you’re occupied with the day-to-day running of your business.

Buffer also comes with the Pablo Image Creator, a tool that allows you to create custom graphics as well as to review engagement analytics in order to evaluate the reach of your posts. It is a well-rounded social media tool that’s easy to use and packed with features that allow small businesses to maintain an online presence without having to incur the cost of hiring a dedicated social media manager.

Buffer has three pricing tiers, starting with the free trial mode and two paid options of $10 and $99 a month (registered non-profit organizations get a half-price discount indefinitely!) If you’re unwilling to commit just yet, try their free trial version first to see just how useful a fully fledged social media software can be.

2. BuzzSumo

BuzzSumo is for businesses that are having trouble coming up with relevant content for their social media feed. This social media tool serves as a handy content generator that suggests topics for new content. Using the filters within the tool, you can choose whether you want inspiration for a new article, an infographic, a guest post, interviews and testimonials, videos, or even giveaway posts. This data can be exported to be used later or, alternatively, you can schedule alerts to receive periodic inspiration for new content.

If you would like to emulate a company’s style of posting, you can search for them or even follow them straight from within BuzzSumo. Listing a business as an influencer allows you to monitor their content as well as the topics they focus on to meet engagement demands. You will also be able to see the domains from which they post their content.

BuzzSumo lets you tailor your content to be exactly what you need it to be, giving your business the ability to have an online presence similar to those of your influencers and competitors. All influencer and competitor data can be accessed within the tool.

BuzzSumo is surprisingly cost-effective given how useful a social media software it is for small businesses. Pricing starts at $79 a month for the enterprise plan, and $139, $239, and $499 for custom plans.

3. MeetEdgar

Even the most experienced social media managers are bound to run out of ideas every so often. That’s never the case with MeetEdgar, a social media software with a fun twist to it. MeetEdgar allows you to tailor your list of favorite topics by picking from a wide range of subjects that include humor, engaging questions, and even recipes. MeetEdgar never posts content unless it meets its high engagement standards, and this means that your social media pages will be constantly updated with top-notch content that is guaranteed to get people talking.

Apart from being well-versed in creating humorous content, MeetEdgar is also made unique by one particular feature—once you pick all the topics of interest and set a schedule, MeetEdgar ensures that the content keeps flowing without needing you to update your favorite topics. It picks out new topics that are relevant to your business so that you don’t have to keep going back to the drawing board.

Perhaps the most useful feature offered by MeetEdgar, especially for small businesses that lack the personnel to perform continuous updates, is its ability to know when to start re-sharing old posts. Social media is a fast-paced world, and the content you post periodically may not always reach as many people as you wish. MeetEdgar tackles this problem by re-posting old content once all the content from your favorite topics has been published. This not only ensures that your social media pages are constantly updated, but it also gives older content a chance to increase your business’s or brand’s reach as well as consumer engagement.

For such a useful social media tool, MeetEdgar is shockingly affordable at $49 a month. If you wish to take it for a spin before committing to the monthly plan, MeetEdgar offers a free two-week trial.
All your competitors are already on social media maximizing customer engagement, so why shouldn’t you? Small businesses stand to benefit the most from innovative web solutions that give you insight into more than just the number of hits each of your posts gets. SGM seeks to give your business the power to outperform your competitors on the social landscape in every aspect, be it improving customer experience, performing brand research to learn how customers respond to your brand, or increasing employee engagement to maximize sales performance.

You can learn more about us through our website where you will also get access to a comprehensive list of the best social media software that you can use to inject life into your business’ social media pages. Remember, the integration of business with social media levels the playing field considerably—what matters the most is who you have on your team.

Why Your Real Estate Agency Needs A Digital Consultant

How To Build A Digital Marketing Strategy For Real Estate Agencies

Why Your Real Estate Agency Needs A Digital Consultant People are consuming more and more of their content online, and with more than 65% of the population having an online presence, your potential client is among them. With the average person spending nearly 4.5 hours a day on digital media, it’s time to meet them where they are. How can you do that?

Why Your Real Estate Agency Needs A Digital Consultant

The first way to combat this is by developing a digital marketing strategy. Whether your agency is part of an independent brokerage or a broker-owned company, the structure of your marketing will largely depend on who you work for. I’ll talk about how you can leverage your brokerage’s resources to build a digital marketing plan for your real estate business. Creating a Digital Marketing Strategy Deciding to develop a digital marketing plan requires some upfront work. Your agency can’t just drop some Google AdWords ads on Facebook and expect results. Instead, you need to spend time researching the marketing tactics of successful real estate companies, as well as using data to understand your audience.

Creating Your Digital Marketing Strategy

Now that you know why you need a digital marketing consultant, you have to consider whether you have the tools, processes, and experience to successfully implement and execute a digital marketing strategy. Your target audience is highly educated, tech savvy, and not as detached as most would think. There’s a reason they are spending so much time on digital media and social media in particular. What is their time consuming, yet lucrative occupation? Home buying and selling. But how can you craft a digital marketing strategy that engages them, even though they are already busy? People buy and sell homes from a variety of places – the internet, real estate websites, social media, and more.

Understanding Your Audience

One of the biggest challenges for every business in the digital age is creating the right marketing strategy for your target audience. Most businesses focus their efforts in the wrong places, wasting the efforts of a major portion of their audience. This could be all the time and energy you spend on someone that your audience won’t even know about, let alone be interested in. Your digital marketing strategy should focus on creating content that you want to have a direct influence on your target audience. Not only should your content have value to your audience, but you should also create content that is the best fit for your audience. Your content marketing strategy should be based on the best possible fit for your target audience, and the best possible fit for you.

Building and Executing Your Real Estate Strategy

A well-thought-out digital marketing strategy can be a good answer. The main challenge is putting together a plan. It’s important to remember that digital marketing isn’t one size fits all, so in order to be successful, you need to be very deliberate in how you execute. Creating a digital marketing strategy can be intimidating, but you can achieve something that is on par with the best digital marketing practices. It’s just that there are many factors to consider. How to Build Your Digital Marketing Strategy The first thing you need to do is understand what your target market is doing online. In order to make your strategy effective, it’s important to be familiar with the content, tools, and methods your target market is using.

Measuring Your Success

What matters most is that you know where you stand.

Conclusion

Building a brand online and through your business is very much a part of real estate today. It’s not just the way that consumers interact with you, but also the way that they interact with your competitors. A new approach to real estate marketing is needed, and this approach begins with you, the property owner.

E-commerce Strategies To Grow Your Customer Base

The 7 Best E-commerce Strategies to Grow Your Brands Customer Base

“I’ve been in this business for many years and I’ve seen a lot of businesses come and go,” says founder, and now CEO, of the home goods company.“One thing that has never changed is that the more you put into your customer experience, the more you get out of it,” he says. The company’s recent success is evidence of the fact that customer service is still a vital cornerstone in business, even with the rise in e-commerce.

The importance of customer service

Hawk & Chick’s customers are looking for a bit of a grown-up experience, something that might not exist at their local toy shop. They’re looking to connect with a brand that offers quality and convenience—the type of qualities that are increasingly important to shoppers. In addition to a place to buy practical, attractive, and high-quality goods, both young and old, the company has expanded into a subscription service that will send its customers new products every three to six months for an annual fee. While a subscription service might seem like an odd addition to a toy store, it’s very much in line with what Hawk & Chick is selling. “The subscription service provides the customer with options,” says Mark White, head of customer service and fulfillment.

What is customer service?

The simplest definition of customer service is the ability to provide a specific service to a person or group of people. But how do you build customer service into your online business? There are many methods, but the simplest of these is to keep a customer complaint hot on your radar and to take the time to see things from their point of view. For instance, many customers return products because they don’t fit. Even the most professional store staff should be able to arrange return shipping if the size does not fit. If it turns out to be something with the product, then that person should offer to exchange it for another size, even if that will affect the price.

What does customer service mean for e-commerce?

It means you want to hear from your customers. Why? Because if your customer service is great, they will come back. They will buy from you again and again. “It’s not about just answering the questions. It’s about really digging into and understanding the needs of the customer,” says Thorn. “Because once you understand what the customer needs, you can come up with a solution.” It doesn’t matter whether you are building a website, app, or some other type of digital platform. In all cases, the customer service has to be first class. You have to really understand what your customers are saying. If you don’t, you will have no chance to earn their business. So what are some of the essential elements of great customer service that Thorn recommends? 1. You have to go the extra mile.

7 Best e-commerce strategies

To achieve success, says Caruso, has been less about pushing more products onto the site and more about putting the customer in the center of the business. That means things like free shipping when a customer orders over $25 and 50-percent discounts for returning customers, for example. Related: The 8 Highest-Earning Websites in the World In the future, Caruso would like to expand his brand to different products like home decor, including furniture. To maintain the same low prices while competing against other websites, he uses a service like Amazon Warehouse, where a portion of his sales are shipped to another warehouse and sold at a higher price.

Conclusion

Smart companies are all embracing this new reality, with some seriously dedicated initiatives in place, ensuring their companies have a positive and engaging customer experience. The same can be said for organizations of all shapes and sizes, whether they’re large, medium, or small. The key, it seems, is to balance the marketing and sales focus with a well thought out customer experience strategy that takes care of both parties involved.